“When walking through the Guido Gezellelaan in Bruges, number 36 might not seem that different from its neighbors. Only a subtle sign – Kind of OJ – on the front door alerts you that something might be going on here. However, first looks can be deceiving. Once the front door of Kind of OJ opens, it’s instantly clear: this is nothing like your typical hotel in Bruges. The majestic hallway, where statues of half naked punks by Rotterdam design label Nightshop greet you, gives you just a first impression of all the wonders that are waiting here for you. Welcome to Kind of OJ: part bed and breakfast, part gallery, part showroom, and all kinds of surprising.”

date

2017

Commissioned by

kindofoj.com

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